• Katherine Scarim

11 Books Every Real Estate Coach Should Read

Updated: Oct 10, 2019

The best coaches are well read coaches. The following books provide value for coaches to enable them to help any real estate agent's life and business.

1.) Focus: Use Different Ways of Seeing the World for Success and Influence

Heidi Grant Halvorson Ph.D. and E. Tory Higgins, Ph.D.

A reminder that not all clients are motivated by gain. Rather many are wired to avoid loss (and some a mix of the two). That said we can not assume that playing the cheerleader or dangling the carrot is always the best way to help. Some crave happiness, others relief. What an untrained coach might perceive as negative self-talk may actually be the best form of motivation for a person. It is important as coaches we identify and respect differences in motivation.

2.) The Coaching Habit: Say Less, Ask More, and Change the Way You Lead Forever

Michael Bungay-Stanier

This book is a reminder that being problem solvers is not as valuable as being "people developers"

The author states the best coaching question is the "AWE question: And What Else?”

3.) The Upside of Stress: Why Stress Is Good for You, and How to Get Good at It

Kelly McGonigal Ph.D

McGonigal's work is a reminder that stress is not always a negative, on the contrary we should be helping our clients to learn how to embrace stress. Stress helps us learn, increases focus and energy, and helps people strengthen relationships.

4.) Trillion Dollar Coach: The Leadership Playbook of Silicon Valley's Bill Campbell

Eric Schmidt, Jonathan Rosenberg, Alan Eagle

Bill Campbell is called the “trillion dollar coach” because the companies he was associated with were valued in sum of a trillion dollars. A former football coach, Bill took his winning know-how to great heights in the business world - believing CEOs had to be strong decision makers, that leadership starts with trust and that CEOs must care about their employees to run a successful business.

5.) Social Anxiety: How to Be Yourself - Step by Step And Proven Techniques For Overcoming Anxiety And Shyness. Build Your Social Confidence Kindle Edition

Clark Brown

Perhaps more of a booklet than a book, but a kind and quick read regarding Social Anxiety and suggestions for your clients on how to work on theirs.

"Social anxiety is the fear of being judged negatively by others, while shyness is a feeling of being awkward or tense around others. "

6.) Clockwork: Design Your Business to Run Itself

Mike Michalowicz (Author)

A must read for every coach working with small business owners (and corporate titans). Whether working to scale their business or simply find some work-life balance, Michalowicz's writing on why to empower employees, how to identify a company's major function and make certain everyone is working for that function is spot on.

7.) Buddha's Brain: The Practical Neuroscience of Happiness, Love, and Wisdom

Rick Hanson Ph.D

Hanson, a neuroscientist, shares the science and research behind mediation. Such information is invaluable for coaches trying to espouse the benefits of meditation to non-receptive clients. Seeing as the benefits include increased happiness, lower stress, contentment and better physical health, meditation is important for any coach to have in their coaching tool box.

8.) One Word That Will Change Your Life, Expanded Edition

Jon Gordon, Jimmy Page, Dan Britton

"Simplicity and focus lead to success and clarity." What if you were to suggest to your stressed-out clients living highly complicated lives to focus for one year on solely one word? Opportunity, Trust, Purpose, Freedom... just one word.

9.) Quiet: The Power of Introverts in a World That Can't Stop Talking

Susan Cain

A must read for every extrovert coach in order to relate to and be able to appropriately guide their introverted clients. Cain dispels the myth that leadership and extroversion are directly correlated. Cain discusses that our business culture (and society as a whole) leans towards extroverts - and helps us see how introverts can manipulate today's work environments to allow for great success. Moreover, it allows introverts to celebrate with examples of introvert high achievers.

10.) How to Quit Real Estate and Continue Collecting Commissions for Life

Katherine Scarim

Contrary to the title, this book has value for agents looking to scale their business. Yes, this guide helps exiting agents leave the industry smart, yet this guide can also be put to use as method for purchasing exiting agents businesses - a practice that is underutilized in the real estate industry.

11.) Ego is the Enemy

Ryan Holiday

“When we remove ego, we’re left with what is real. What replaces ego is humility, yes—but rock-hard humility and confidence. Whereas ego is artificial, this type of confidence can hold weight. Ego is stolen. Confidence is earned. Ego is self-anointed, its swagger is artifice. One is girding yourself, the other gaslighting. It’s the difference between potent and poisonous.” ― Holiday. This book is priceless for helping clients for both personal and business growth.

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